“Chile keeps on going for you”, the international campaign to reinforce Chile commitment to exports

ProChile (the Chilean Exports Promotion Bureau), along with the main food export associations, and Imagen de Chile Foundation organized the first joint campaign on international media outlets and social media. It is called “Chile Keeps On Going For You,” to reinforce the country’s position and reliability as a leading food exporter during the pandemic and after.

To show the world Chile’s commitment to the supply chain and to its role as an exporter of world-class food products, ProChile invited the country’s main exporting associations and Imagen de Chile Foundation to create the first publicprivate campaign on international media outlets and social media. Uncertainty has been one of the main effects of the coronavirus. Despite the impact of the pandemic on various areas of life, Chile has continued to safely work, produce, and export its food products within the context of the global health crisis. This is the message the country wants to convey to the world through the digital campaign “Chile Keeps on Going For You”. ProChile, Imagen de Chile, and the members of the Food Export Committee: the Chilean Exporters Association (Asoex), Wines of Chile, SalmonChile, ChileCarne, Faenacar, Chile Prunes, Chile Oliva, and Exporlac seek to fortify the country’s image with this campaign as a trustworthy and quality international supplier, while showcasing the resilience of the Chilean people.